Let’s turn ideas into results for your business or organization.
Whew. Changing the world is hard work.
Whether it’s running a social impact organization, getting your life-changing product or service out into the world, putting the finishing touches on your latest online course, or launching your transformational coaching practice, you are up to BIG things.
You have a bold vision for how you think the world should look (and CAN look!) and you have something powerful to contribute. You love what you do, but finding the time to grow your business always feels just out of reach....
Strategically communicating your unique impact and getting your offers out into to the world is a tall order. Your to-do list is long enough already.
Maybe you’re even implementing some kind of marketing strategy for your business or organization. You are a take-charge-because-anything-is-possible kind of leader, after all.
But something isn’t working. Maybe…
… You get to the end of the week exhausted and wish you could get something off your plate.
… You’ve been doing your own marketing and copywriting, but you’re not seeing results.
… You’ve managed to attract new funding but keeping those donors engaged is a struggle.
… You can’t find enough minutes in the day to do everything you want to do for your business.
… You need a partner in executing your ideas to scale your business or organization.
… You find it hard to admit you need help (hey, don’t we all?) and yet you still crave more freedom and ease in your life and your business.
If any of this sounds familiar, it sounds like it could be time to offload some of that stress you’re carrying. And effective copywriting and marketing strategies crafted to meet your needs could be one of the answers you’ve been looking for.
Hi, I’m Jillian. I’m really glad you’re here.
I provide copywriting services and digital marketing strategy to entrepreneurs, social impact organizations, and sustainable businesses who are driven by a desire to transform the world.
I’m taking my 10+ years of experience in non-profit organizations, international advocacy, training and facilitation, and strategic communication and putting it to work to translate your big ideas into measurable, impactful results for your organization or business.
My experience in the global arena has taught me that one impactful story has the power to transform the world. I’ve seen how strategic messaging can truly change the course of human history. I have witnessed how one word can shift conflict to collaboration.
Now I’m excited to help you get those kinds of mind-blowing breakthroughs for your business or organization.
When we partner together, you’re not only collaborating with a copywriter and strategist to support your bussiness or organizational goals.
We’re partnering to support you in communicating your unique impact to the world.
I’m here to dream with you–and then help you achieve those dreams.
When considering copywriting services for your business or organization, the stats tell a compelling story.
92% of adults who use the internet use email nearly 105 billion emails or ore are generated in a day. That means that email marketing should be a top considerration in your digital marketing strategy. It also means that your emails need to catch people’s eye—they have lots of competition!
Email is 40x more effective at acquiring customers than Facebook and Twitter combined and 30% of marketers globally cite email marketing as having the highest marketing ROI.
In a survey conducted by Community Boost, more than 45% of nonprofits said lack of time was their biggest obstacle to to executing an effective nonprofit marketing plan. Nonprofit marketing strategy takes time, skill, and extreme focus.
We might be a good fit if:
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You lead or work for a nonprofit organization.
You know you have a cause worth caring about and something to offer those who support you, but it’s hard to get them to stick around.
Your communications team is small and/or overworked.
Your workshops and training get rave reviews, but figuring out how to increase enrollment is a full time job.
Small and scrappy organizations get so used to “doing it all” that they forget there are people out there to help them achieve their goals and do so in a strategic way.
You don’t have to do it alone!
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You’re a business owner focused on sustainability and social impact.
You want to expand your business. But it’s true what they say—time is money, and you just don’t have enough minutes to meet all your big goals.
And you’ve got #GOALS.
You would love to see sales booming and you’re not sure what to do next.
Traditional sales and marketing approaches are not for you. You are driven by mission and your growth strategy should be no different.
You want someone that can understand the socially conscious consumer you’re trying to reach.
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You’re an entrepreneur helping people achieve their dreams.
You’re a course creator, a coach, an entrepreneur with big dreams for your business.
You’re supporting people to be their best selves, driving more people to your website or how to increase session bookings is a bit of mystery.
Maybe writing website copy or email sequences isn’t your thing.
That’s okay!
We need people like you in the world doing the thing you’re best at. Let someone else take over the other stuff and help you reach your goals.
Services
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Blogs
Starting at $300 for 1000-1250 words
Blogs can make sure your people find their way to YOU by providing search-engine-optimized (SEO) content, boosting your Google ranking, and driving organic traffic to your website. They showcase your business or organization, establish you as an authority, and keep your website up-to-date.
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Website Copy
Starting at $500 for 1000 word page for muti-page websites
Starting at $1,100 for one-page scrolling website
In today's complex internet universe, websites need to be engaging and search engine optimized to ensure that people are finding your page and slowing down enough to read it. Well-written, well-researched SEO web copy has the power to get your website to the first page of Google results while also telling a compelling story.
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Opt-ins
Starting at $50 per opt-in
Building an email list is an important starting point for building a dedicated following. A well-written email capture message and opt-in ensure that people are invited to step into a long-term relationship with you when they visit your page. Provide them something so valuable they can’t refuse.
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Email Sequences
Starting at $75 per email (minimum of 3 emails)
Now that you’ve got people on your email list, you need to keep building your relationship with them. Strategically crafted email sequences should be tailored to different audiences and nurture your relationships with them. When it’s time to put out your call to action, your followers will know they’re making the right decision when they press “add to cart.”
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Newsletters
Starting at $150 per newsletter
Newsletters ensure your audience is informed about your latest updates, products, or special offers. They can make your subscribers feel like part of your inner circle with exclusive content, concise messaging, and clear calls-to-action. They will no doubt be excited for the next edition.
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Sales Page/Landing Page
Starting at $650
Landing pages have the potential to turn a prospect into a customer. Whether it’s a new product, a course you’re selling, or a new travel destination, you want an enthusiastic “YES! I’M IN!” A well-written landing page can get you the “yes.”
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Fundraising Funnel
Inquire about pricing
Retaining donors is more cost-effective than attracting new ones. The average recurring donor will give 42% more than one-time donors. Engaging recurring donors is an essential, cost-saving part of any nonprofit marketing strategy. Craft a solid marketing and fundraising funnel for your organization that turns curious supporters into long-term donors AND helps your current followers feel like they’re part of the solution.
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Copyediting
Starting at $.05/word
From academic journal articles, to white papers, to annual reports, I can support you in ensuring that your message is clearly articulated and is free from errors. Copyediting services range from proofreading to structural editing, so let’s chat about your project to find the right service for you.
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Need something else?
ASK ME ABOUT BUNDLE PRICING!
Not seeing what you need? Effective digital marketing strategy should be uniquely crafted to suit each individual entrepreneur, organization, or business. Book a call so we can discuss your goals and find the best kind of copy to support them. My packages include bundle pricing and that other kind of copy you’re looking for (social media content, for example?) may just fit into a longer term strategy.
Testimonials
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![Gopal Patel]()
I needed copy for my website, and I was struggling to articulate what I do professionally, especially articulating it with those from outside my field. I tried to DIY it before and this was like night and day. I've never been a good sales-person. Jillian helped me distill my core offering in a way that was relevant and interesting for others. I’ve already started using the copy when talking to people about my work. Jillian was professional, friendly, encouraging, and was very flexible and understanding with my schedule. She took the time to listen and understand and fully grasped what I was looking for. She was a delight! ⭐⭐⭐⭐⭐”
Gopal Patel
Environmental Activist, Faith based Speaker, Consultant, Adviser, and Convener
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"In my short time working with Jillian, I've been able to witness her amazing ability to listen thoughtfully to my business needs, and create concrete action steps to move forward with the copy for my business. You can feel her passion for helping others to be able to articulate their gifts to the world, so they can better serve their community. I am really grateful for the help that Jillian provides! If you're looking for someone who is caring and hardworking to help you with your copy, Jillian is your person."
Siri Wieringa
Educator, Energetic Healing Practitioner, and Human Design Reader
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"Jillian did a meticulous review of the finished draft of my e-guide. She educated me on the nuances of writing an educational document with storytelling, versus an e-learning presentation and workshop format. I was able to harness her expertise towards doing both, and it even helped me with better targeting my follow-up research. The result has been a very successful and rewarding series of content pieces. I highly recommend hiring Jillian for your editing needs!"
Grant Crowell
Neurodiversity Advocate
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“Jillian is a pro. She quickly understood my project, had good ideas for the review process, and worked within a tight timeline. In addition to strong attention to detail, Jillian offered insightful structural suggestions that went above and beyond. We look forward to working with her again!”
Ruth Rhoads Allen
President, CDA Collaborative Learning Learning Projects
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“I love working with Jillian. We lost our copywriter after training her for so long and I was looking for someone talented who could take this to the next level. Jillian has! She just blew me away in our call. She's the one I was meeting thinking, “It's going to be a no because of the time difference,” and out of everyone I interviewed I was so impressed that the timezone objection was out the door. She is not just a copywriter but a strategist which makes all the difference. She is dedicated, hard working, and talented, and she truly cares about each piece she writes and for the success of our company/team–a great team player! She delivers on time, thinks ahead, and suggests strategies that can help us do better. She not only learned our brand voice quickly but also adjusts easily as we grow and evolve, and she isn’t shy to speak up when she thinks something might lead us in the wrong direction. Our open rates and click rates have improved. We are at about 50% open rate and we were at about 35%-40% when she joined. No doubt the writing and subject lines Jillian comes up with are a big part of this. I feel like we won the lottery with Jillian. She is all I have hoped for and more.”
Chen Lizra
Founder and CEO, Power of Somatic Intelligence, Somatic Coach, and TED Speaker
Blog
Web copy
Website for Gopal Patel, environmental activist, faith based speaker, consultant, adviser, and convener
Sample:
Instagram Post: “How to” Carousel Post - “5 Tips for Empowered Workplace Conversations With Your Boss”
Portfolio
Blog Post
Blog, Jillian Abballe Creative - “4 things nonprofits get wrong about email marketing (and what to do instead!)”
Sample:
Welcome Sequence - Three email series with offer, brand story, and benefits