Let’s get unconventional. Let’s vision. Let’s play. Let’s co-create your new email strategy.
Let’s redefine selling… together.
Let’s just get this out of the way, shall we?
YES, I desperately need new brand photos.
Photos do not make the person, but I know they help 😅
You’ve built an incredible business—not by following the rules, but by forging your own path.
Maybe you were driven to:
✨ Envision a radically different way of doing business—one that doesn’t harm people or the planet.
✨ Create the life-changing product or service you once needed but couldn’t find.
✨ Build the community that so many are craving but doesn’t yet exist.
You know there’s a better way. You’re determined to lead it. Me, too.
I’m Jillian—email strategist and conversion copywriter, entrepreneur, creative, mama, visionary, and community builder.
I specialize in emotionally resonant, high-converting copy and strategy. My work helps you turn your values into revenue, crafting messaging that serves, sells, and deeply connects.
Your products. Your courses. Your retreats. Your coaching.
They’re changing people’s lives. That’s no small thing.
Because a healed, healthy, and connected world is EXACTLY what we need right now.
And if your business helps us achieve that? Then I am #TeamYOU all the way.
Selling as service
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Selling as support
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Selling as creativity
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Selling as co-creation
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Selling as community
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Selling as connection
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Selling as service 〰️ Selling as support 〰️ Selling as creativity 〰️ Selling as co-creation 〰️ Selling as community 〰️ Selling as connection 〰️
Your business. Your vision. Your story.
Before becoming a copywriter and entrepreneur, I spent over a decade in global advocacy and policy—bridging grassroots movements for peace and justice with international mechanisms and human rights.
I’ve worked, palnned, or participated in everything from local nonprofits to international NGOs to hyperlocal social justice movements to international demonstrations.
I walked the halls of the United Nations. Traveled the world. Spoke on panels. Facilitated workshops.
I walked alongside peacebuilders, women’s rights activists, and indigenous leaders—helping them craft powerful advocacy stories that shifted policies and practices across the world.
I’ve seen how strategic messaging can turn conflict into collaboration.
How ONE word can change everything.
Now, I bring that same intentionality and collaboration to businesses and leaders who are committed to creating a better world with their products and services.
With my email marketing and srategy services, I help you get those mind-blowing, transformative breakthroughs for your customers—by painting vivid word pictures of what’s possible when they buy your product or join your course.
And if my experience in the global arena taught me anything…
It’s that one impactful story has the power to transform the world.
Because people remember stories.
Let’s tell yours.
Plus, your email list is just too valuable not to take seriously.
Investing in your email strategy is an investment in your business ecosystem by providing a sustainable, high-ROI, direct communication channel that serves your audience while no longer relying on your day-to-day energy, time, or focus.
So, why email? ✉️
We’re experiencing a collective connection crisis.
We are more skeptical, exhausted, afraid of being taken advantage of, burnt out, disappointed by false promises, and jaded by the same old marketing gimmicks.
And it has a huge impact on our businesses.
The buying cycle is longer and more complex because people don’t know who to trust.
So how do we build that trust?
We create personalized experiences, support, and feeling of being seen that people are so desperately craving. We authentically connect with them. We seek to understand. We get curious.
And we can do all of it with email marketing.
Why? Because email is one of the the most personal and direct marketing channels to:
✨ connect with your audience so they feel understood
✨ engage with them rather than talk at them
✨ authentically share from your unique authority & perspective
✨ create personalized experiences catered to each person’s interests, needs, and dreams
Without also:
✖️ having to be tied to social media and at the mercy of the algorithm
✖️ being salesy, spammy, icky, or sounding like everyone else
✖️ burning yourself out responding to comments or engaging in your membership or community
Selling can feel like serving when you focus on authenticity, connection, and nurturing relationships with your audience AND when you have a customized strategy in place that aligns with your values and specific goals.
Every message you send has the power to create the connection, healing, and support that the world needs.
Unlike social media where you’re at the mercy of the algorithm, your email lands directly in someone’s inbox--an intimate space you’ve been invited to. It’s like grabbing a cuppa and chatting on the couch in someone’s digital living room.
Sure, inboxes are jam-packed and everyone is competing for attention...
But with a personalized email strategy, that won’t actually matter.
‘Cause when you get support to do email your way, you’ll become the “must-read” in a sea of uninspiring, unopened, and looks-just-like-the-last-one emails.
✨ Learn the rules—then break them. I honor proven email marketing principles and conversion psychology while knowing exactly when to bend the rules to make your brand stand out.
✨ Ground in research—then play. I analyze your data, dig into customer psychology, and uncover the messaging gaps holding you back. Then, I bring your brand’s voice to life through magnetic, high-impact storytelling.
✨ Immediate wins + big vision. I don’t just write emails that work today—I build an email strategy that scales with your business, ensuring every campaign supports your long-term growth.
✨ Find what’s not working—then improve. I have a sharp eye for spotting leaks in your funnel, messaging misalignment, and missed opportunities. Then, I create a roadmap to help you turn more subscribers into customers, more customers into raving fans, and more revenue into lasting impact.
It’s strategy. It’s storytelling. It’s email that makes people feel something—and take action.
My approach: Strategy Meets Storytelling
Great emails don’t just sound good—they feel good.
I blend data-driven strategy with emotionally resonant storytelling, writing emails that both convert immediately and build a foundation for long-term brand loyalty.
Whether you’re an e-commerce brand scaling your impact or a personal brand deepening your audience connection, my approach is the same.
We might be a good fit if:
🌱 You’re an eco-conscious, sustainable, health-focused e-commerce company or a visionary, creative, heart-led personal brand or business owner
📩 You want automated email sequences that speak to your customers in a human-to-human way AND make the sale (no more generic templates or copy that sounds nice but doesn’t convert)
✨ You want to work with a specialist in high-converting email copy, who is communicative and transparent, and also truly cares about you, your business, and your customers
💌 You want an email strategy that is unique to YOUR brand and speaks directly to YOUR customers--not a one-size-fits-all approach from a marketing and business blog
🔥 You understand the power of email marketing, and you’d like to upgrade your current strategy with data-driven, research-backed, creative ideas that help you scale your revenue without sacrificing your values
When you hire me to write your emails, sales page, or strategy, you’re getting a thought partner, a collaborator, a co-conspirator.
🔥 You’re partnering with someone who gets the depth of your work.
🔥 Who sees marketing as an act of service, not just a means to an end.
🔥 Who knows that words—when used with intention and care—have the power to inspire action, create connection, and change lives.
I’m here to dream with you—and then help you achieve those dreams.